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The "Batignolles site" is one of the last fallow industrial sites in Paris: on 9 December 2003, it was chosen it as the site for the Olympic Village. This site is currently occupied by railway freight and logistics activities. On 1 January 2005, the City of Paris will begin construction of a 5.5-hectare garden on this site.

PARIS 2012 proposes that the Olympic Landmark be set up there, as dramatic temporary structure - a real beacon within the City - along with a temporary exhibition about Paris' bid to host the Olympic and Paralympic Games.

The priority is to take over the site, assert its identity and reveal its urban potential through a visual marker, a strong signal within Paris, at the centre of Paris 2012's proposed set-up..

The Olympic Landmark's objective will be to inform the general public about Paris' bid, and in particular to rally local support for the project.