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First tender for international PR agencies

The organisation behind the Paris Bid to host the 2012 Olympics (Paris 2012) launched an international tender for one or more world class Public Relations (PR) agencies to help support its Bid in key international markets within the IOC bidding rules.

The official notice of tender appeared on December 16 th 2003 in the European Union (EU) Journal. It is the first time that Paris has sought international assistance on this scale, having worked exclusively with French agencies for its previous bids to host the 1992 and the 2008 Olympics.

"We want to internationalise our Bid"
Ph. Baudillon, CEO of Paris 2012.

Philippe Baudillon, CEO of Paris 2012, commented: "This is an important and progressive step for Paris 2012. We want to internationalise our Bid. Therefore we are looking for the world's best Public Relations partners to help us listen to and converse with our audiences across the globe. However everything that we plan to do will adhere to the IOC bidding rules on when and how we can use international PR."

"It is also a pre-emptive move so that we can be better prepared for the subsequent phases of the Bid process if Paris makes the International Olympic Committee [IOC] shortlist in May 2004."

As early as March 2004

Under EU tender law, Paris 2012 could appoint their international PR agencies as early as March 2004.

It is expected that the selected agencies will work very closely with Publicis, a French-owned international agency that has been appointed by Paris 2012 to handle communications for the domestic market.

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