The choice of an international agency also indicates Paris 2012's intent to promote
its bid beyond France 's borders. Philippe Baudillon, Director General of Paris 2012 said, "We are taking a new
approach to our communications for Paris 2012, one that has evolved from an analysis
of previous bids. To raise our profile, we have hired Weber Shandwick, as they
are one of the strongest international public relations agencies and have a proven
track record in bidding and the Olympic world."
"We are very pleased and proud to have been selected to promote a bid city in whose success we so strongly
believe," said Jack Leslie, chairman of Weber Shandwick. "We are thrilled to begin
working on this exciting opportunity."
An international team based from Weber Shandwick's Paris office will lead the
To strengthen its internal team, Paris 2012 has also invited Jon Tibbs, who led
the global public relations campaigns for Beijing 2008 and Athens 2004, to join
as its international adviser.