The banner, which extends 5.95 metres vertically and 10.75 metres lengthwise, offers another weighty sign of the City of Paris’ commitment to its Bid for
the 2012 Olympic and Paralympic Games. Having been put up on 30 June 2004, it
will continue to assert “L'Amour des Jeux” until 6 July 2005, when the Host City
for the Games of the XXX Olympiad will be officially announced.
The operation adds to a whole range of trimmings rolled out since Paris was officially designated Candidate City, last 18 May. From
the smallest streets to the main thoroughfares, Paris has donned the Bid Colours,
using posters and banners. The Paris Transport Authority, one of the corporate
partners to Paris 2012, has joined in, lending the sides of its underground vehicles
Paris’ mobilisation does not stop there. Next in line in the decking-out operation are the Eiffel Tower, the Ministry
of Youth, Sports and Associations, the Ile-de-France Regional Council and the
French National Olympic Committee.