4.000 4x3 posters will be displayed across the Ile-de-France Region’s eight governmental districts (départements) until 7 October – as a result, one out of every 10 official government notice boards will  be devoted to expressing support for the 2012 Games. In addition to those, every train station, metro station and bus rear will display posters proclaiming the following leitmotiv: "Paris 2012, 8 districts united to win". At the same time, a press campaign will be conducted from 21 September to 6 October, using the same visuals, in both the Ile-de-France Region and national press.

 

Through a highly sports-focused – and unexpected – campaign, the Region has stepped up to the Bid. The visuals, designed by Ogilvy, show high jumpers and weightlifters in humorous situations. Photographer Marc Gouby and the agency came up with the shoot’s unusual settings, in which internationally-renowned Ile-de-France athletes wearing the postcode to each district of the Ile-de-France Region.

 

The high jump shot shows the eight high jumpers springing forth in unison, at Charléty Stadium. Similarly, the eight weightlifters hauled up inordinately large weights in the gyms at the National Institute for Sport and Physical Education (INSEP). The 16 athletes have contributed to this this campaign for free, united in the Region’s effort to bring the Games to Paris, together.

 

The Ile-de-France Region’s message is a powerful one – "All united and mobilised for the Games", and is borne by the largest communications campaign ever launched by the Ile-de-France Region.