Designed around 5 images (Laure Manaudou on the Pont des Arts, Laura Flessel at Place Saint Sulpice,
Tony Parker outside a cafe terrace in Bastille, a little girl playing a game of
hop scotch by the Eiffel Tower, and "The Kiss" by Robert Doisneau), this new communications
campaign will be shown on more than 3500 billboards.
The signature of the campaign, "l'Amour des Jeux at the heart of our lives", is conveyed through the faces
of three symbolic French athletes (Laure Manaudou, Olympic Swimming Medalist,
Laura Flessel, Olympic Epee Champion, and Tony Parker, NBA Basketball Champion),
by the imagination of a little girl, inspired by the Paris 2012 logo on the Eiffel
Tower, and by the famous photograph "The Kiss" taken by Robert Doisneau in front
of the Paris's City Hall.
The Paris 2012 Corporate Club, who has 17 of the biggest French companies, (Accenture, Accor, Airbus, Air France,
Bouygues, Carrefour, Crédit Agricole, EDF, France Télécom, Lafarge, Lagardère,
Publicis, RATP, Renault, Sodexho, SUEZ et VediorBis) is the creater of this large
This campaign will be part of the Bid’s next important step: the arrival in Paris, from March 9 to 13, of
the International Olympic Committee Evaluation Commission, whose mission it is
to validate the quality of the Parisian file.