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02-25-2005
Athletes At The Heart
of Paris 2012


"L’Amour des Jeux at the heart of our lives", is the signature of the new promotional campaign for the Bid, released in Paris, Ile de France and major French cities. To be launched on March the 2nd, by the Corporate Club, the campaign will aim to reinforce the national support for the Bid, in the lead up to the IOC Evaluation Commission visit.
 

Designed around 5 images, this new communications campaign will be shown on more than 3500 billboards. (© P. Dixon)
 
- The Paris 2012 Corporate Club
Designed around 5 images (Laure Manaudou on the Pont des Arts, Laura Flessel at Place Saint Sulpice, Tony Parker outside a cafe terrace in Bastille, a little girl playing a game of hop scotch by the Eiffel Tower, and "The Kiss" by Robert Doisneau), this new communications campaign will be shown on more than 3500 billboards.

The signature of the campaign, "l'Amour des Jeux at the heart of our lives", is conveyed through the faces of three symbolic French athletes (Laure Manaudou, Olympic Swimming Medalist, Laura Flessel, Olympic Epee Champion, and Tony Parker, NBA Basketball Champion), by the imagination of a little girl, inspired by the Paris 2012 logo on the Eiffel Tower, and by the famous photograph "The Kiss" taken by Robert Doisneau in front of the Paris's City Hall.

The Paris 2012 Corporate Club, who has 17 of the biggest French companies, (Accenture, Accor, Airbus, Air France, Bouygues, Carrefour, Crédit Agricole, EDF, France Télécom, Lafarge, Lagardère, Publicis, RATP, Renault, Sodexho, SUEZ et VediorBis) is the creater of this large communications campaign.

This campaign will be part of the Bid’s next important step: the arrival in Paris, from March  9 to 13, of the International Olympic Committee Evaluation Commission, whose mission it is to validate the quality of the Parisian file.
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