France's Heart beats for Paris 2012
Initiated by the Paris 2012 Corporate Club, the campaign, titled "My heart beats for Paris 2012", focuses on a simple gesture as an expression of L'Amour des Jeux -- the hand on the heart as a symbol of passion for the Games.
A short film directed by Christophe Baratier, the Academy Award-nominated director of the highly acclaimed motion picture Les Choristes, will be the main feature of the new Paris 2012 campaign, unveiled on the Champs Elysées yesterday. The launch highlights the national support for Paris’s bid to host the 2012 Summer Olympic and Paralympic Games.
Initiated by the Paris 2012 Corporate Club, the campaign, entitled "My heart beats for Paris 2012" focuses on a simple gesture as an expression of L'Amour des Jeux -- the hand on the heart as a symbol of passion for the Games.
The 45-second film directed by Mr. Baratier highlights sport and culture in a moving celebration of France’s Olympic passion. The film features regular French men and women, as well as sports stars including players of the French National Football Team and Olympic Boxing Champion Brahim Asloum. The French movie star Jean Reno lent his voice to the film’s slogan: "Your heart beats for the Games, declare it". As a musical background, beating hearts offer an “Olympic” reinterpretation of the internationally famous melody performed by Josephine Baker: "J’ai deux Amours, les Jeux et Paris" ("I have two Loves, the Games and Paris"). The film will air on France’s main television channels TF1 and France Television between May 10th and July 6th.
Philippe Baudillon, CEO of Paris 2012, said: "We are deeply grateful to Christophe Baratier for the generous gift of his creativity and passion, given as a tribute to the Olympic ideal. Our Bid is driven by the vision of uniting sport and culture and a desire to create a memorable celebration of Olympic values. France’s roots in both are unique, highlighted as France currently prepares to host two of the most important, highly anticipated annual events in sport and culture -- the Roland-Garros French Open and the Cannes Film Festival".
The film will be accompanied by a global interactive program, which will enable Paris 2012 fans to publicly declare their Amour des Jeux. For this purpose, a new website www.amourdesjeux.com has been established: visitors are invited to post a photograph and their message of support for Paris 2012.
In addition, supporters will be able to personally record messages endorsing Paris 2012 at temporary TV studios that will be open throughout Paris. One such studio will invite sports fans and athletes to give a testimony of their Amour des Jeux during the French Open Tennis Tournament at Roland-Garros, which will take place between May 23rd and June 5th.