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“L’Amour des Jeux” is alive in Paris at D Day – 365

One year before the International Olympic Committee’s decision for the Host City of the Olympic and Paralympic Games in 2012, Paris’ streets and buildings reflect the strong mobilization of the French people.

 

Paris City Hall today became the symbolic centrepiece of Paris Olympic aspirations as it was spectacularly draped in the colours of Paris 2012 (the organisation behind Paris Bid to host the 2012 Olympic and Paralympic Games) as part of one of the biggest ever branding exercises in the history of the French Capital City.

365 days before the International Olympic Committee’s decision for the Host City of the Olympic and Paralympic Games in 2012, in Singapore, Paris 2012 is placing its efforts in delivering the strongest Candidature File possible on the 15 th of November 2004. In the anticipation of the hard work to come, the Bid Committee relies on the strong support from the Parisians and French people, along with the commitment of its political and business communities, to convince the IOC of its will and capacity to become a Host City.

Philippe Baudillon, CEO of Paris 2012 said: “What better way to demonstrate to the world our new Bid slogan, ‘L’Amour des Jeux’ than to proudly hang it on our City Hall? We chose this slogan to reflect the synergy of needs and aspirations that Paris wants to develop with the Olympic family. Paris and France have a deep and historic love of the Olympic Games. The slogan encompasses the French passion for hosting the Games in 2012.”
 
During all summer, several events in the French Capital City and throughout the country, will celebrate the French “Amour des Jeux”.
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