Paris, 5 July 2004 – With exactly 365 days before the International Olympic Committee (IOC) decide
the Host City for the 2012 Olympic and Paralympic Games (6 July, 2005), Paris
City Hall has become the symbolic centrepiece of Paris Olympic aspirations as
it was spectacularly draped in the colours of Paris 2012 - part of the biggest
branding exercise ever seen in Paris.
The colourful campaign is a key part of the Paris 2012 mobilisation of national support, an important aspect in convincing
the IOC of its will and capacity to become a Host City. The Bid Committee already
enjoys strong backing from the Parisians and French people, along with the commitment
of its political, sports and business communities.
Philippe Baudillon, CEO of Paris 2012 said: “What better way to demonstrate to the world our Bid slogan, ‘L’Amour des Jeux’
than to proudly hang it on our City Hall? We chose this slogan to reflect the
synergy of needs and aspirations that Paris wants to develop with the Olympic
family. Paris and France have a deep and historic love of the Olympic Games. The
slogan encompasses the French passion for hosting the Games in 2012.”
The French “Amour des Jeux” will resonate during all summer in several events in the Capital City and throughout the country.
Meanwhile the Paris 2012 team of technical, transport, security and environmental
experts is concentrating its efforts in preparing the strongest Candidature File
possible for delivery to the IOC on the 15 November 2004.
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Notes to editors on “L’Amour des Jeux”
‘L’Amour des Jeux’ is Paris’ promise to reach the highest standards demanded
by the Olympic Family.
1. Athletes and spectators from around the world will be invited to celebrate together
in a vibrant yet culturally rich city.
2. With the main Olympic venues housed in two clusters along the Peripherique,
the beautiful city centre will have room to breathe.
3. The Olympic family will be able to travel quickly and safely between the venues,
the Village and the city centre, enabling everyone to revel in the “Olympic experience”.
4. ‘L’Amour des Jeux’ leads to love and respect for the environment and sustainable
development. It means also ensuring optimum security for the event, the athletes
5. ‘L’Amour des Jeux’ is Paris 2012’s claim concerning France’s innate love of
games, sport, festivities, fraternity and sharing. Importantly, it signals the
commitment of the growing majority of French people to the Bid and their desire
to see it succeed. The French love the Games. A third Bid for Paris in twenty
years is a proof of that.
6. ’L’Amour des Jeux’ is last a promise. Paris 2012 firmly believes that the Olympic
Games will benefit Paris by enriching but not draining the city. It will be an
injection of energy and modernity for the whole of France. In every way, Olympics
in Paris will be contained but not constrained.