Paris 2012 received a major boost as France was rated the third most trusted economy in Europe, a jump forward of
five places in the past twelve months, according to a report issued by international
research firm AT Kearney.
Based on the inward investments of the top 1000 global companies, AT Kearney’s
annual Global Truth Index rated France behind only the UK and Germany among European
countries and sixth overall. China, USA and India took the top three spots as
the world’s most trusted economies.
“The survey’s findings confirm that France is an attractive and reliable global
investment option,” said Philippe Baudillon, CEO of Paris 2012. “With its improved performance over
the past twelve months, the French economy has never looked as attractive as it
does now, and we believe it is very encouraging for the Paris bid to see the international
business community proactively seeking investment opportunities in France.”
In a move to promote the nation’s increasingly attractive economy, the French
government is embarking on an E10 million campaign titled: ‘The new France. Where
the smart money goes.’ Led by Invest in France Agency, the educational drive will target the international
business community, with specific emphasis on decision-makers in Japan, the USA,
Germany, Great Britain and China.
