Today, Paris 2012 unveiled 3,500 outdoor advertisements and a range of other promotional activities throughout proposed
French Olympic and Paralympic sites, routes and cities as part of its final preparation
for the IOC Evaluation Commission on March 9. The campaign demonstrates the extent
of the French love of the Games, from the sports community to every day Parisian
The 4 x 3 meter billboards complement the City’s existing messages of support that adorn everything from
the streets, to bakeries and cafes, and even world renown fashion boutiques such
as Louis Vuitton at the Champs Elysées. Looking and feeling every bit like an
Olympic City, Paris is abuzz with excitement as residents and businesses alike
all do their bit to actively demonstrate their support for the Paris 2012 bid.
“The atmosphere in Paris at the moment is electric and the City looks fantastic. Paris has proven that
the Olympic spirit is alive and well here, and I look forward to sharing this
L’Amour des Jeux with the Evaluation Commission in a week’s time,” said Guy Drut,
a French IOC member.
L’Amour des Jeux spreads…
to the streets
- 3,500 billboard advertisements depicting one of five different visuals surrounding
the French desire for the Olympic Games. Advertisements will appear in the streets,
as well as in Metro and train stations and airports.
- 3,000 banners will line the streets of Paris and planned Olympic sites.
- 15,000 taxis are equipped with Paris 2012 car stickers.
- Over 100 buildings proudly adorned with messages of support including the Hotel
de Ville, the Assemblee Nationale, the Eiffel Tower, the 20 City halls from each
Parisian arrondissement and the headquarters of the 17 companies supporting the
on the Metro and train
- Ten million special edition RATP metro tickets sport the ‘Paris 2012 Ville
Candidate’ logo. They are available to all commuters for purchase until March
- The Gare du Nord, France’s most famous and historic train station, will house
a 120m2 Paris 2012 billboard
- The Hotel de Ville Metro station will be decorated with the colours of the
- 18.000 employees from Paris’ famous "Grands magazins" business district (Les
Galeries Lafayette, Le Printemps, FNAC, Virgin, Habitat, C&A, Monoprix, BHV,
La Samaritaine, Le Bon Marché) will wear Paris 2012 badges in support of the bid.
- The Chamber of Commerce and Industry of Paris (CCIP), Hauts-de-Seine, Seine-Saint-Denis
and Val-de-Marne, will decorate 340m² of their external office buildings with
strong messages of support.
- The four organizations have also distributed Paris 2012 stickers to 100,000
of their members, which now adorn hundreds of retail shops.
- Students from CCIP affiliated schools will hand out stickers throughout several
districts including the proposed Olympic sites and tourist centers
- Five million baguettes, France’s staple food, will come wrapped with a Paris
2012 branded paper sleeve, on purchase from over 400 different bakeries throughout
the Ile-de-France region.
- Typical Parisian brasseries have also embraced the essence of the Olympics,
proudly sharing their support for the bid with two million branded café table
in the future
- The CCIP has arranged a unique promotion, offering participants the chance
to win tickets to some of the most popular sporting events through a tombola (a
raffle ticket competition).
Visiting Paris from March 8 – 13, the Evaluation Commission’s schedule will include a series of meetings with
Paris 2012 executives as well as a tour of proposed Olympic venues to demonstrate
the concept of ‘One Village, Two Clusters’. The tour will include the Stade de
France (athletics, football, opening and closing ceremony venue), Roland-Garros
(tennis) the Eiffel Tower (Beach Volleyball, Marathon, Triathlon and road time
trial cycling starting point) and the proposed Olympic Village site at Les Batignolles.