France's Greatest Stadium
to be Renamed
as Stade de France
IOC Evaluation Commission first to visit newly named stadium.
In a demonstration of Paris’s Olympic aspirations, Stade de France, the proposed French Olympic Stadium that has hosted some of the world’s biggest sporting and non-sporting events, was officially named "Stade de France Paris 2012" today.
Jean-François Lamour, French Minister of Youth, Sports and Associative Activities, and Pascal Simonin, Delegate General Director of the Stade de France Consortium, unveiled the new
Stadium logo and interior design, which will feature the Olympic colors and the words Paris 2012. The Stade de France Paris 2012 will open its doors tomorrow to welcome the members of the IOC Evaluation Commission visiting headed by Nawal El Moutawakel.
The new Stade de France Paris 2012 logo is a combination of its original logo and Paris 2012 colors. It is designed to convey the commitment of Paris 2012 to delivering the best 2012 Olympic and Paralympic Games. It also expresses the aspiration of bringing the Olympic Flame to the Stadium, shared by the entire French nation. The Stade de France Paris 2012 name and logo, which are registered trademarks, will be displayed on the organization’s internal and external communications materials, flags and other decorative elements.
Pascal Simonin said: "The renaming of the Stadium – the first ever in French history – is a highly symbolic act. Stade de France is a registered trademark. The new name and logo seek to convey the Stadium’s readiness to host the 2012 Olympics. From now on, the Stade de France Paris 2012, which was conceived and built in the hope of welcoming the Olympic and Paralympic Games here, will bear the emblem of Paris’s bid".
Since its opening in 1998, the Stadium has successfully hosted a number of the world’s largest sports and non-sports events, including the 1998 FIFA World Cup and the 2003 World Athletics Championships. Today, it has the potential to become the 2012 Olympic centerpiece, hosting the Opening and Closing ceremonies, as well as football and athletic competitions.
Jean-François Lamour said: "The Stade de France Paris 2012 represents one of the key strengths of the Paris Olympic Bid. Its conception is a testimony to our city’s commitment to the Olympic and Paralympic Games. In addition, this modern state-of-the-art Stadium, which was completed cost-effectively and on schedule, demonstrates our know-how in building major sports infrastructures. The Stade de France Paris 2012 is a magnificent venue and, along with the entire French nation, I hope to see the Olympic Flame shine there in 2012".